Marketing

Sue Bohle (The Bohle Company) Introduction to Game Development, 2005.

Public Relations: Making the Most of the Gaming Press

Beverly Cambron Secrets of the Game Business, Second Edition, 2005.

Techniques to Increase Upsell for Online Games

Mason McCuskey Secrets of the Game Business, Second Edition, 2005.

Small Fish in a Big Pond: How Small Developers and Publishers Can Succeed in Promoting Their MMP Game

Mike Wallis (Turbine Entertainment) Massively Multiplayer Game Development 2, 2005.

Asian Game Markets and Game Development-Mass Market for MMP Games

Adi Gaash (Exci-TV) Massively Multiplayer Game Development 2, 2005.